“Lilly Pulitzer” is trademarked — what Etsy sellers need to know

Coastal prints and the brand name both draw enforcement.

Holder: Sugartown Worldwide LLC
Reg. number: US 1157374
Registered: Jun 9, 1981
Status: Active
Last verified: July 2026

Lilly Pulitzer (registered to Sugartown Worldwide) protects both the brand name and its signature prints. Etsy sellers get flagged two ways: 'Lilly inspired' listings for tumblers, bows, and monogram gear, and products made with or mimicking actual Lilly prints — the prints themselves are copyrighted artwork, so 'inspired' patterns that copy them are a double exposure.

Trademark coverage vs. what you sell

Registration US 1157374 lists the following Nice classes — the goods and services the trademark covers:

CL. 25 — CLOTHING

In coverage: Garments — shirts, bodysuits, hats, and other apparel.

Digital designs are not goods in this class — but brand terms in titles or tags are still flagged.

What Etsy sellers get flagged for

Lilly Pulitzer enforces both its brand name and its distinctive print patterns on Etsy. Sellers making coastal or tropical-themed products using the brand name or similar pattern aesthetics have reported complaints. Read the Lilly Pulitzer pattern risk on Etsy for coastal and preppy sellers.

What gets a listing flagged

Using 'Lilly Pulitzer inspired' or 'Lilly inspired' in titles
Tagging with 'lilly' or 'lilly pulitzer' for preppy floral items
Reproducing recognizable Lilly prints in sublimation designs
Naming specific print names (e.g. 'First Impression') in listings

What actually triggers a flag

These entries come from the same rules file the ListingSafe scanner runs on — this is what it actually matches for “Lilly Pulitzer”, not a general checklist.

PROTECTED BRAND TERMS — FLAGGED AS CRITICAL IN TITLES OR TAGS

Lilly PulitzerLilly PrintLilly Inspired

Naming or tagging a product with any of these is treated as a violation; explicit compatibility wording (“compatible with…”) is capped at a warning.

Safe alternatives to “Lilly Pulitzer”

coastal floral print tropical preppy design resort-wear aesthetic bright floral pattern

Before → after

Lilly Pulitzer Inspired Monogram Tumbler

Bright Tropical Floral Monogram Tumbler

Lilly Print Hair Bow for Girls

Preppy Palm-Print Hair Bow for Girls

Common questions

What if I design my own tropical floral print?

Original bright florals in a preppy palette are fine — that aesthetic isn't ownable. The line is copying identifiable Lilly artwork or naming the brand to signal the style.

Can I sew items from genuine Lilly fabric?

Risky. The prints are copyrighted, and rights holders have pursued sellers of items made from branded fabric. If you do it, never use the brand name in the listing — though the complaint risk remains.

Lilly Pulitzer trademark guide for Etsy sellers →

Related trademark checks

“Boy Mom”“Cricut”“Disney”“Koozie”

Or see “Lilly Pulitzer” and the other brands Etsy removes listings over.

Scan your listings before publishing

ListingSafe checks your title, description, and tags against trademarked terms Etsy actively enforces.

Try ListingSafe free with Google

Or scan directly on Etsy — add the free Chrome extension

SOURCES — VERIFY THIS TRADEMARK

USPTO record for “Lilly Pulitzer” — view live status at USPTO TSDR
Etsy Intellectual Property Policy — etsy.com/legal/ip
Etsy IP reporting process — etsy.com/ipreporting

DISCLAIMER

This page is for informational purposes only and does not constitute legal advice. Trademark status changes over time — verify current registration status via the USPTO database before making business decisions.